Ponce’s Mexican Restaurant
Improving Customer Experience With Online Ordering and Delivery
FOOD SERVICE
Ponce’s Mexican Restaurant is an award winning staple and favorite of San Diego locals. They have been in business for over 50 years and are still consistently providing great food and service. They are active in their community and very much beloved by their loyal patrons.
My Role
Front-end Web Designer
3rd Party App Integration
ECommerce Specialist
Team
Business Owners
General Manager
Myself
The Challenge
All menus are large, long form PDF files and were not usable on mobile.
Their loyal customers have been asking for online ordering and delivery capabilities, especially during COVID.
Their website had served them well enough for years but it was time for a refresh and reflect the growth and numerous awards they’ve gotten since.
Solutions
Convert their PDF menus to mobile friendly menu versions native to Squarespace, their current platform.
Integrate Doordash, Postmates and an online ordering form for catering.
Redesign their website with eCommerce functionality, shipping and in-store pickup capabilities,
San Diego, CA
2019, 2020 & 2021
Impact and Key Takeaways
+16%
Increase in Doordash and Postmates button conversions, increasing online orders and delivery sales steadily since integration
+8%
Increase in catering form submissions, lifting catering sales since the launch of a Catering landing page with custom forms
+12%
Increase in unique website visits through updated on-page and image SEO, as well as improved Google Website Performance