Nice to meet you!

I’m Celeste, a Product Designer with over eight years of experience in various design roles architecting and marketing high growth digital products and ecosystems. I own the end to end lifecycle of product design, balancing user psychology with strict business objectives to build scalable software solutions

Great products are built at the intersection of design, technology, and business strategy.

My core expertise centers on growth design, optimization, and building cohesive systems that actively drive revenue. Whether I am auditing a complex conversion funnel, supporting growth through marketing design, or launching a digital product from zero to one, I focus entirely on solving real world problems and generating measurable business impact.

Outside of digital design, I am the founder of Euflora, a biophilic design studio I launched in 2021 with my business partner. Managing Euflora allows me to explore the tangible nature of product design through physical products and sustainable materials. Building this business from scratch expanded my strategic business acumen and gives me deep, firsthand insight into product market fit, unit economics, and operational scaling.

In my spare time, you will likely find me enjoying a great cup of coffee. As a former general manager for a specialty coffee roaster and a judge at competitive latte art events, I have spent years deeply immersed in coffee culture. My personal logo mark is actually inspired by a coffee bean, a small nod to a life long passion that continues to spark my creativity.